Sheldon Bowles and Ken Blanchard’s Raving Fans!^®, is written in the parable style of Gung Ho!^® and The One Minute Manager^®. It uses a brilliantly simple and charming story to teach how to define a service vision, learn what a customer really wants, institute effective systems, and make stunning customer service a competitive advantage—not just another “flavor of the month” program.

This book has become required reading for organizations around the world and is a necessity for those who are serious about survival and service excellence.