Don Shula, the most successful coach in NFL history, teams up with Dr. Ken Blanchard to share their secrets for inspiring others to greatness. At the heart of their theory is a simple acronym, COACH, that describes the qualities of an effective leader. Don Shula describes how a coaching concept works on the football field, and Ken Blanchard shows us how to apply that concept to leadership situations in the workplace.

• Conviction-Driven: Never compromise your beliefs
• Overlearning: Practice until it's perfect
• Audible-Ready: Know when to change
• Consistency: Respond predictably to performance
• Honesty-Based: Walk your talk