Love may mean never having to say you're sorry, but, according to this latest book by Ken Blanchard, apologizing can be a powerful business tool.

The One Minute Apology^™ highlights the wisdom and power that is contained in an honest admission of being wrong. Your guide, the One Minute Manager, not only underscores the importance of using this critical leadership trait but teach esyou that a successful apology relies on actions, not words.

The One Minute Apology tells the story of a young man who wants to help his mentor, a company president, face and deal with some crucial mistakes he has made. For advice, the young man turns to a family friend, the One Minute Manager. What begins as a beautiful country weekend turns into a enlightening few days when he discovers what it truly means to apologize effectively when you have done something wrong.

Through this engaging parable, Blanchard and McBride teach readers step-by-step how to accept responsibility for their errors and deal with the cause of the damage while maintaining a genuine sense of integrity. The One Minute Apology offers a clear-headed way of approaching one of life's most perplexing dilemmas: how to accept that you have made a wrong decision and how to correct it by making a meaningful apology. The techniques described in this simple but profound story will have significant results in every area of your life.

Praise for The One Minute Apology^™

"The One Minute Apology is a shark-proof strategy for making everyone's life better."
—Harvey Mackay, author of The New York Times number one best seller Swim With the Sharks Without Being Eaten Alive

"Read The One Minute Apology and discover a secret power that will make things better for you and the people you touch with your life." —Deepak Chopra, author of The Deeper Wound

"A business parable for our time that reminds us all of the values of integrity, honesty, and self-respect. An invaluable resource for anyone who needs to say they're sorry."
—Robert J. Nugent, chairman and CEO, Jack in the Box, Inc.

"Learning to apologize has to be an irrefutable law. The One Minute Apology tells you how. Read it and have a better life."
—John C. Maxwell, founder, The INJOY Group and author of The New York Times best seller The 21 Irrefutable Laws of Leadership

About the Authors

Ken Blanchard is the chief spiritual officer (CSO) of The Ken Blanchard Companies, a full service management consulting and training company founded in 1979 and cofounder of The Center for FaithWalk Leadership. He is the author or coauthor of over 30 books, including one of the best-selling business books of all time, The One Minute Manager^®, and the giant business best sellers Raving Fans^®, Gung Ho!^®, and Whale Done!^™. Credited with 15 best sellers to date, his books have combined sales of more than 13 million copies in 25 languages. Ken Blanchard also codeveloped Situational Leadership^® II—among the world's most practical, effective, and widely used leadership programs on the market today. He and his wife, Marjorie Blanchard, and their two children, Scott and Debbie, all remain active in The Ken Blanchard Companies, which is headquartered in San Diego, California.

Margret McBride is a leader in the field of business publishing. She founded the Margret McBride Literary Agency in 1980 and has worked with authors whose books have appeared on The New York Times, BusinessWeek and, The Wall Street Journal best sellers lists. She lives in San Diego, California.

128 pages, hardcover

Listen to Ken Blanchard on One Minute Apology (Windows Media Audio, message #1)

Listen to Ken Blanchard on One Minute Apology (Windows Media Audio, message #2)